tactical analysis

Blogs

Applied research on the specific markets, channels, and buyer behaviours we work with. Each piece is built around a real strategic problem instead of a keyword target, and it is written at the level of consequence rather than tactic.

Author: Daniel Meares

Art of Strategy Consulting May 5 - Digital Marketing Teamwork

Why Digital Marketing Matters for Small Businesses

Want to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches…

Does Your Business Need a Social Media Presence?

Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this…

Here are 5-Ways to Test New Marketing Ideas

Bringing innovation into the marketplace doesn’t have to be an endless loop of aimless trial and error. Everyone would love hassle-free innovation. If this isn’t…

Why Bother with Buyer Personas?

Although often not included in discussions about market research, creating a buyer persona is the obverse side of the market research coin. Where traditional market…

Finding out what message to craft, who to target, and reaching them through the channels they already occupy is key.

Early Ingredients of Strategy

There’s an extensive debate going about when is the right time to begin a new brand strategy. Some argue that daring is a key element…

Social Media at a Minimum

Social media is one of the most effective digital marketing methods available today. At a minimum, your social media effort has you spending time on…

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