tactical analysis

Blogs

Applied research on the specific markets, channels, and buyer behaviours we work with. Each piece is built around a real strategic problem instead of a keyword target, and it is written at the level of consequence rather than tactic.

Tag: Customer insights

Crafting Buyer Personas: Targeting What They Do vs. Who You Think They Are

Imagine this: a brand launches a campaign aimed squarely at “young professionals,” filled with lifestyle shots, clever copy, and all the right buzzwords. But the…

Stop Marketing to Everyone: Target the Right People With Persona Development

Stop Marketing to Everyone: Target the Right People With Persona Development

At Art of Strategy Consulting, we help businesses improve their marketing by understanding their customers better. Our Persona Development and Strategy services create detailed profiles…

Steps to Identify New Markets for Your Business - step-by-step blocks

Steps to Identify New Markets for Your Business

Expanding your market reach for more opportunities is a big step for any business. It’s about finding new places where your products or services can…

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