tactical analysis

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Applied research on the specific markets, channels, and buyer behaviours we work with. Each piece is built around a real strategic problem instead of a keyword target, and it is written at the level of consequence rather than tactic.

Tag: Foundational SEO

Why Bother with Buyer Personas?

Although often not included in discussions about market research, creating a buyer persona is the obverse side of the market research coin. Where traditional market…

Finding out what message to craft, who to target, and reaching them through the channels they already occupy is key.

Early Ingredients of Strategy

There’s an extensive debate going about when is the right time to begin a new brand strategy. Some argue that daring is a key element…

Social Media at a Minimum

Social media is one of the most effective digital marketing methods available today. At a minimum, your social media effort has you spending time on…

Identify, Plan, and Act – Supporting Your Client’s Marketing Goals

Marketing goals are the foundation of any successful marketing campaign. Therefore, it is essential to correctly identify these goals to create an effective strategy that…

Business in the Front, Party in the Back

We all know social media is an essential tool for businesses today. But many business owners don’t realize that there’s a huge benefit to keeping…

Funnel-Vision

Regardless of the size of your business, you have marketing and sales funnels. But, more importantly, maximizing efficiency is key if your sales staff is…

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