tactical analysis

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Applied research on the specific markets, channels, and buyer behaviours we work with. Each piece is built around a real strategic problem instead of a keyword target, and it is written at the level of consequence rather than tactic.

Tag: Marketing

The Impact of Local Culture on Global Branding Strategies

The Impact of Local Culture on Global Branding Strategies

When a brand goes global, the impact of local culture on global branding strategies becomes a big challenge: how to connect with people in different…

debunking referral myths

Debunking Referral Myths

Referrals are often considered the magic potion of marketing. But is everything as rosy as it appears? Join us as we embark on an enlightening…

Marketing Matters: Exploring B2B vs B2C Marketing in Law

Marketing Matters: Exploring B2B vs B2C Marketing in Law

Marketing is super important for businesses, including law firms, to do well in the competitive legal industry. It helps them get clients and tell people…

Art of Strategy Consulting May 5 - Digital Marketing Teamwork

Why Digital Marketing Matters for Small Businesses

Want to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches…

Does Your Business Need a Social Media Presence?

Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this…

Here are 5-Ways to Test New Marketing Ideas

Bringing innovation into the marketplace doesn’t have to be an endless loop of aimless trial and error. Everyone would love hassle-free innovation. If this isn’t…

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